MB Financial needed to promote employee participation and engagement in their annual sponsorship of MB Bike the Drive, a cycling event on Chicago’s world-class lakefront.

Our Approach

  • Using multiple camera teams, GoPros and drones, AKA captured the essence of the event experience.
  • Our producer interviewed senior management to help build esprit de corps (team spirit) by featuring executives out of the office and in a relaxed environment.
  • The video content continues to fuel support and employee engagement year after year.

Our Proof

Following the city’s notoriously brutal winters, Chicagoans look forward to the MB Bike the Drive each spring. MB Financial leverages this annual sponsorship to simultaneously build brand awareness and employee morale. Employee and public participation continues to grow each year as thousands of bicyclists take to the city’s picturesque Lake Shore Drive.