Work

PAQUI CHIPS

FROM HOT MESS TO MAJOR SUCCESS

We helped Paqui Chips execute the hottest of all taste tests, which lit up post quarterly sales gains, drove retail support, and accelerated earned media impressions.

Paqui’s #OneChipChallenge was already a hot viral property, and they didn’t want to be a victim of their own success, so AKA was enlisted to spice up the campaign.

Our Approach

  • Because of our established reputation, AKA was entrusted to film in the personal residences of NFL stars Greg Olsen of the Carolina Panthers and Travis Kelce of the Kansas City Chiefs.
  • Within a short timeline, we dispatched production teams to opposite ends of the country and turned the video content around within days.

Our Proof

Unlike the news anchor in Denver who got sick on air after tasting the hottest chip on the planet, we accepted Paqui’s challenge and succeeded, helping the client secure earned placements like this one on SportingNews.com.