Work

KINGSFORD

EARNED SHARING OF VIRAL CONTENT

Defensive tackle Vince Wilfork announced his retirement from the NFL after 13 spectacular seasons with a sponsored tweet.

Our Approach

  • AKA’s production team needed maximum flexibility to move the production from Houston to Boston and back to Houston in wake of Hurricane Harvey.
  • Our social and media relations team relied on its strong relationships with our media connections to schedule and reschedule 26 interviews.
  • This live streaming tour was designed as an excellent opportunity to improve earned sharing of Vince’s viral retirement video.

Our Proof

Kingsford and our agency partner combined the release of Vince Wilfork’s clever retirement video with 26 interviews, including placements on USAToday.com, CBS Sports.com, and Mike & Mike on ESPN. Wilfork gleefully shared his first-of-its-kind retirement video with media reaching an audience of 56 million.