Pauli Cohen

Director, Media Strategy + Client Services

University of Illinois, BS in Broadcast Journalism

Minor in Spanish and Speech Communications

What do you do?
  • Manage key AKA relationships and account planning.
  • Lead the Social and Media Relations Department, providing media strategy and counsel to our clients.
  • Help clients tell their stories via branded video content campaigns. Every brand has something unique to share – it’s just a matter of crafting an authentic story that resonates with the right audience.
What do you think is the future of video marketing?

In the short term, we’re discovering and creating new opportunities where consumers actually want to watch branded video content. Our job is to continuously innovate and integrate content into these unique situations. In the long term, consumers will always have emotional needs and branded video content is the most efficient and powerful way to connect on an emotional level.

What makes AKA special?

We’ve got personality! And we’re dedicated… Ready to roll up our sleeves, dig in and build it (whatever “it” happens to be at any given moment).

Your ultimate pizza toppings:

I almost never eat pizza, so I’m surprised they even allow me to work here! However, when I do, it’s a slice of New York style white pizza.