In the Air with Dale Earnhardt Jr. and Goodyear
Racing fans around the nation descended upon Daytona, FL for the race event of the year. One special fan, a U.S. veteran, enjoyed an experience he will never forget flying the famous Goodyear blimp with NASCAR legend Dale Earnhardt Jr. AKA was there to catch the patriotic reveal, and an interview with Junior gave America an inside look at his preparations for the big race.
- Dale Earnhardt Jr.’s return was the story of the weekend, and having him as the face of this campaign was both entertaining and newsworthy for fans everywhere.
- 40 airings were distributed nationally, with interviews on various national sports networks including CBS Sports Radio.
- The campaign was incredibly efficient. Just one hour of filming yielded 30 million impressions, all earned.