AKA MEDIA INC, Author at AKA Media Inc.

Impressions. Key performance indicators. Metrics. Call them what you want, but we can all agree that quantified reporting is necessary…

Why are some media tours more successful than others? Since 1998, our satellite media tours have reached over a billion…

The slow erosion of physical retailing is a systemic problem facing many product manufacturers. For reference, 9,000 stores closed in…

The ability to work as one cross-functional team is fundamental for any business to achieve success. Allowing silos to form…

Those who truly lead understand how to inspire people. We are drawn to leaders and organizations that are good at…

Similar to the honest behavior of my 7-year old twin daughters, people, i.e., consumers want to be in control of…