Similar to the honest behavior of my 7-year old twin daughters, people, i.e., consumers want to be in control of…
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Brands Have Become The Vehicles We Use To Experience Life
January 10, 2019
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Putting Video Content to Work
June 2, 2017
Anyone who watches TV has seen an SMT, but many don’t realize it. As a 22-year old intern, I had…
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Live Video Content. So Hot Right Now.
March 3, 2017
Your responses from our 2017 Survey of more than 1,500 Corporate, Non-Profit and Agency communicators suggest Live Streaming Events &…
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Storytelling & Technology @ Super Bowl LI
February 9, 2017
Last week, we shared how we managed to break through the Super Bowl clutter with Marshawn Lynch and Skittles. During…
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Sliding Through Scotland On A Skittles Bike
February 3, 2017
The Super Bowl is the epicenter of the sports, media and pop culture world. Enterprising brands struggle to cut through…
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Loyalty To Consistency
January 9, 2017
2005 was a monumental year for entertainment technology. The new video sharing website, YouTube, was introduced to the world, and…