This recording is a conversation between Andrew Krause and Pauli Cohen about the basic things you need to know about…
AKA MEDIA INC
SMT 101: What To Do When Your Boss Asks You to Research Satellite Media Tours
July 24, 2019
AKA MEDIA INC
Sales: Putting Real Meaning Behind Marketing Objectives
March 6, 2019
Impressions. Key performance indicators. Metrics. Call them what you want, but we can all agree that quantified reporting is necessary…
AKA MEDIA INC
Media Tour Triangle of Truth
February 27, 2019
Why are some media tours more successful than others? Since 1998, our satellite media tours have reached over a billion…
AKA MEDIA INC
DTC Next Generation Marketplace
February 4, 2019
The slow erosion of physical retailing is a systemic problem facing many product manufacturers. For reference, 9,000 stores closed in…
AKA MEDIA INC
Avoiding Silos, Distrust and Dissension
January 25, 2019
The ability to work as one cross-functional team is fundamental for any business to achieve success. Allowing silos to form…
AKA MEDIA INC
Setting A Vision
January 17, 2019
Those who truly lead understand how to inspire people. We are drawn to leaders and organizations that are good at…